In Russia, will not ban ice cream eskimo


In Russia, they will not cancel or rename such a type of ice cream as Eskimo. This was announced on June 22 by the vice president of the Clean Line group of companies Armen Beniaminov on the air of the program of 60 minutes on the TV channel Russia 1. According to him, the decision of Dreyer s, which abandoned the name of its Eskimo Pie brand ice cream to achieve racial equality, will not be repeated among Russian companies. Americans initially had an advertising move. But in general, on a state scale, they decided that they could not call ice cream eskimo. But we originally called ice cream eskimo, and they have Eskimos as ignorance of the nation. We cannot change this name, Beniaminov said. According to him, the abolition of the name will not be carried out at least because in Russia this is a specific type of ice cream, the requirements for which are prescribed in GOST. At the same time, in the United States, Eskimo is the name for lines of different varieties of ice cream, which is more of a trading brand, and not the name of a particular product.

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